2025 Trends: Product discovery and customer service to power growth: Puneet Dudeja, WGSN, South Asia
The second part of the series on powerful trends shaping Indian fashion retail in 2025, this feature focuses on omnichannel becoming the norm, not the exception for Indian consumers. Shoppers expect continuity between online and offline touchpoints, with features like ‘buy online, try in-store’ becoming standard.
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